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Deployment Phase

Mobile App Development Lifecycle and its Deployment Phase

The mobile app development lifecycle stage which is the deployment phase implies the preparation stage which takes place towards the end of preparing the app for public release. This period comprises activities like optimizing the app for submission, developing a release strategy plan, and collecting user feedback. The effective launch assures that the app works well and gets in line with its users’ desires at the same time. Here in this article, we’ll address a specialize the deployment phase and the role of each step.

1. App Store Submission

App Store Guidelines: Before handing over the app for publishing on app stores, developers must make sure that the app fulfills app store requirements and rules provided by Apple’s App Store, Google Play Store, and the like.

App Store Optimization (ASO): Metadata optimization is the key factor in becoming discoverable in the competitive environment of mobile apps. The metadata of an app should consist of its title, description, and keywords to increase its visibility and search ranking in an app store.

Beta Testing: In the initial stages, beta testing might take place before the final production phase via specific user groups that could provide user feedback. This contributes to future product development and the incorporation of any concluding aspects by scrutinizing users’ feedback.

Release Strategies

2. Release Strategies

Soft Launch: A soft rock is an unveiling of the app in a lower scope or some chosen markets to collect feedback for refining upgrades during a formal launch.

Phased Rollout: The strategy under consideration is known as staged rollout where a small portion of the potential user group is served first and then the rest gets on board progressively. This facilitates proper problem identification and timely solutions in case any difficulties arise during the healing process.

Promotion and Marketing: Developers need to create a marketing plan and carry out its implementation, to make the announcement about the app and generate buzz; the launch of the app will go along with a clever advertising campaign and the creation of viral marketing will raise the attention to the app. This could include using such techniques as, social media campaigns, press releases, and sales promotion telephones.

3. User Feedback

App Monitoring: After the so-called app is released developers should check its performance such as user reviews, ratings, usage statistics, etc. This has made it possible to form a clear idea of what should be changed or modified.

Feedback Collection: Developers must strive at all times to ask receivers for their opinions using surveys, in-app feedback forms, and customer support channels. This feedback may also shed light on future updates and almost the same improvement.

Continuous Improvement: Based on feedback from general users and based on performance metrics from the app, developers should continuously develop the product by releasing updates and new features to improve the product experience and meet user needs.



1. How long does it take to get an app approved on the app store?

An app’s approval process will be based on the app store involved and the app’s complexity. As far as average, the range of time to get the app approved lies from a few days to a few weeks.

2. What is the difference between a soft launch and a phased rollout?

Soft launching means putting the application to a group of select users or a limited number of markets by purpose with a focus on gathering feedback, whereas phased rollout is the method of releasing the app to a smaller percentage of users at the start, and then gradually increase the rollout and getting it to a larger audience.

3. How important is user feedback in the deployment phase?

User feedback constitutes the provision of that thing in the deployment phase which solves issues, gathers insights, and makes improvements to the app. It gives real insights into users that developers can use to come up with better improvements and improvements that users will be happy with.


The phase of mobile app deployment takes a serious part in the lifecycle of application development and involves elaborate planning and execution. Deciding on app stores where the app will be listed, creating the launch strategy, and getting feedback from users all are essential in reaching the success of an app launch and delivering customer experience.

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